In this Tapestry, you’ll learn how to develop personas in the context of mental health research. Personas are increasingly used in research, product design, education, and healthcare delivery systems and services. Creating personas can help to elevate users during the co-design process and evaluate effectiveness within the formative stages of a project’s design.
Learning Objectives
- What are personas?
- Use of personas in healthcare and research
- Why create personas?
- Dimensions of diversity in persona design
- Intersectionality — a brief overview
- Approaches to persona creation
- Quantitative ‘data-driven’ approaches
- Qualitative approaches
- Mixed methods
- Considerations when designing personas
- Construct a persona profile from a narrative description to improve an engagement opportunity
- Identify your persona’s needs, challenges, values/beliefs and strengths.
- Adopt an EDI lens to identify personal and sociocultural dimensions of diversity that may impact the above.
- Propose practical solutions to foster inclusion of your persona in a research engagement activity.