Two General Approaches: Quantitative and Qualitative Quantitative Qualitative Data collection methods Automated analytics platforms, surveys, customer relationship management (CRM) systems Interviews, focus groups, qualitative surveys Data types collected Demographics, behavioural attributes Demographics, behavioural attributes, goals, pain points, barriers, strengths Data analysis methods Algorithmic and statistical methods; focus on numbers Thematic analysis, content analysis, grounded theory, …
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Considerations In Persona Design
Assumptions are the saboteur of a great persona. Regardless of the type of ‘data’ it should be a data-informed process. When developing personas, think about experiences of racism and discrimination, orientation and knowledge of product/service, continuity in care, strength of relationships with others, agency, mistrust of services and providers, etc.
Intersectionality
“A metaphor for understanding the ways that multiple forms of inequality or disadvantage sometimes compound themselves and create obstacles that often are not understood among conventional ways of thinking.” “A person is not, for example, a woman on one hand and disabled on the other; rather she is the combination of these at the same …
Dimensions of Diversity
The needs, frustrations, values, beliefs and strengths of your end-user may be viewed through an EDI lens focused on: Dimensions of diversity don’t exist in isolation — consider intersectionality (see sub-node for more information). This framework from Loden and Rosener shows all these layers of identity, as subsets of each other, starting from individual identity …
Why We Create Personas
Personas are one technique to make the process of user/patient engagement in co-design easier. In a way, they provide a framework and language to solicit input from a group of people. For example, think of an activity for an advisory group consultation in which people think about different scenarios encountered by the persona. Personas elevate …
What Are Personas in Mental Health Research?
“To create a product that [satisfies] a broad audience… logic tells you to make it as broad in its functionality as possible to accommodate most people. This logic, however is flawed. The best way to successfully accommodate a variety of users is to design for specific types of individuals.” In this illustration, the author provides …
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Contributors
This Tapestry and its educational content was developed by Dr. Erin Michalak, Sahil Kanani, and CREST.BD (Collaborative RESearch Team to study psychosocial issues in Bipolar Disorder).
Persona Development in Mental Health Research
In this Tapestry, you’ll learn how to develop personas in the context of mental health research. Personas are increasingly used in research, product design, education, and healthcare delivery systems and services. Creating personas can help to elevate users during the co-design process and evaluate effectiveness within the formative stages of a project’s design. Learning Objectives
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